JAHNAVIMAHINDRAKAR

BRAND MARKETER · MARKET STRATEGIST · CREATIVE

Portrait of Jahnavi Mahindrakar
Based in DUBAI
Open to work

About

I turn market research and competitive analysis into brand strategies that perform, so every move a brand makes is grounded in insight, not guesswork.

Based in Dubai with a First Class BSc (Hons) in International Business, Finance & Economics from the University of Manchester, I work at the intersection of data and creativity, from competitor mapping to campaigns that convert.

FEATURED WORK

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( 01 )Competitive Intelligence 2024
AFRO-ASIAN REINSURANCE

AFRO-ASIAN REINSURANCE

A competitive landscape study of 5 leading reinsurers, mapping positioning, pricing signals, and messaging to explain why 40% of competitive tenders were being lost and where the untargeted gap sat.

( 02 )Go-to-Market Strategy 2025
ZENX

ZENX

A six-week go-to-market sprint for a crypto trading platform opening to clients for the first time: research that reframed the launch around transparency and lifted pilot open rates to 52% against a 30% baseline.

( 03 )Omnichannel Campaign 2024
AMBER

AMBER

An omnichannel turnaround for a UK student accommodation platform: cost-transparent content and a rebuilt response layer that took views up 200% and cut reply times from 6 hours to under 45 minutes.

"The market is crowded, and most brands just blend into it. I work across strategy, research, and campaigns all at once, building brand positions that hold up under pressure. Nothing gets lost between handoffs or diluted in translation, because I own every layer of the thinking. That's how the strategy we shape together actually performs once it's in the market. If your brand deserves attention, let's make sure people can't look away."

(SERVICES)

(EXPERIENCE)

Education

BSc (Hons) International Business, Finance & Economics

University of Manchester · 1:1 (First Class) Honours · 2026

I'm not an agency, a guru, or a strategist hiding behind a deck. I'm just a marketer. Someone who researches, positions, and builds in equal measure, and uses that to walk brands through every stage of their growth, from the first market map on a blank page to the moment a campaign goes live. I'm not here to chase trends or pile on deliverables. I'm here to take what makes a brand itself and put it in front of the people who need it, with the care it deserves. Work that grows the brand it belongs to, not just decorates it.